THE PERMIAN EXPERIENCE MISSION is to produce and execute a motivational event that fosters growth in our youth, schools, and communities.  "The Permian Experience" Mission is the backbone in which the success of each event rests.  Our mission is an extension of those principles and core values practiced by each team member involved in the production of "The Permian Experience".  We focus on influencing the audience to gain empowerment and reach new and higher levels in their personal and professional lives.  The production of "The Permian Experience" is also geared to providing fertile ground where leadership is a core value in each endeavor, resulting in personal and professional effectiveness.

THE PERMIAN EXPERIENCE OBJECTIVES function as guidelines reinforced with strategic planning, ultimately create true success for which we continually strive to achieve.  We believe in creating effective partnerships with organizations in order to bring positive change to the surface and create dynamic cultures based leadership, achievement, and higher standards.  Also, our advocacy partnerships are held to the highest regard for it is those initiatives that are driven by the human spirit.  Our advocacy component of this event is to raise awareness on the importance of making a personal transformation in becoming a proactive support mechanism of a worthy cause."The Permian Experience" is a vehicle to strengthen the financial position of the American Cancer Society Relay For Life of Schuyler County.  This grass-roots campaign is but one of the most celebrated of its kind in the United States.  It is through "The Permian Experience" that we encourage the support of this outstanding organization.

THE PERMIAN EXPERIENCE EDUCATIONAL PARTNERSHIP PROGRAM is to form strategic partnerships between school districts surrounding the geographical location of the event.  This initiative is based on maximizing our event success as it promotes teamwork, cohesiveness, and community which is the foundation behind all successful endeavors in any capacity.  Our goal in the Educational Partnership Program is to include schools as a part of this event and be a catalyst in the development of higher standards.  The communities in which we serve have a great need to educate individuals on  assuming leadership responsibilities in both personal and professional capacities.  As a partner of "The Permian Experience", schools will have the opportunity to place banners throught the event as well as become a ticket location for your community.  Also, the participating schools will be recognized over the PA system as a partner in "The Permian Experience".

THE PERMIAN EXPERIENCE PLANNING COMPONENTS are segmented into categories that require in-depth research, planning, and execution.  The production team is comprised of individuals who are responsible for the following components.

Registration
Video Production
Photography
Sound/Technical
Public Relations/Media
Marketing
Sponsorship Development
Compliance
Trademark Licensing
Travel Planning

THE PERMIAN EXPERIENCE EVENT COMPONENTS are the core content structure of this event.  The four core content components are informative content, motivational content, entertainment content, and recognition content.  We implement a variety of content to create a multi-dimensional event.

INFORMATIVE CONTENT - "The Permian Experience" is in a position to inform individuals on the importance building and maintaining a tradition of achievement.  A portion of this event is informative as it elaborates on those principles that were the driving force behind one of the most celebrated high school football programs in American history.

MOTIVATIONAL CONTENT - The cast of this particular were the inspiration behind the motion picture "FRIDAY NIGHT LIGHTS" which include former Permian Head Coach Gary Gaines; #26 Running Back, Don Billingsley; #85 Tight End, Brian Chavez; and #20 Quarterback, Mike Winchell.  These presenters will bring a mixture of motivational content that will include real stories from the Permian Football Dynasty as well as the 1988 season chronicled in the book and motion picture, "FRIDAY NIGHT LIGHTS".

ENTERTAINMENT CONTENT - "The Permian Experience" is a multi-dimensional event as it showcases entertainment in two formats.  The first is the inclusion of event music to establish a high-energy and powerful tone for the audience.  The second is implementation of an up and coming recording artist to perform on stage during the event.

RECOGNITION CONTENT - In order to complement the event, we have implemented recognition content to better enhance its overall impact and success.  This component is a great asset as it reinforces the core objectives of the event.  Our primary objective in this component is to raise awareness and convey to the audience the importance of living a proactive lifestyle based on personal responsibility and leadership.

SPECIAL GUEST APPEARANCES - One of the creative ways to strenthen an event is to utilize individuals who have name or title recognition as well as a paralleled attachment to the mission and/or objectives.  It is through our network of resources that we are able to tap into those individuals who have that name or title recognition.  We attempt to utilize those individuals at each event depending on their obligations and schedules.

MEDIA RELATIONS – The materialization of “The Permian Experience” has been a lengthy process as has numerous moving parts.  As it is a multi-dimensional event in structure, we strive to showcase its effectiveness based on actual experiences characterized in the book, the motion picture, and true life.  In order gain widespread exposure, we utilize different media in an effort to inform the public about the event.  We tap into the powerful effectiveness of radio, television, print, and internet capabilities.  Also, we place a level of importance on the exposure of those organizations that are a part of the support structure in which “The Permian Experience” is greatly appreciative.  It is through our media initiatives that we recognize those organizations.

EVENT COMPLIANCE/TRADEMARK LICENSING – As we strive to produce a successful event, we adhere to unwavering ethical standards.  There are just a few components of “The Permian Experience” event that require compliance and strict protocol to be completed.  As we execute this event we adhere to the compliance guidelines of Universal Studios, Robert Clark Photography, ASCAP, Ector County Independent School District, and Permian High School.  We review all legal responsibilities as it remains in alignment with those principles showcased in our event.

SPONSORSHIP SELECTION – Our sponsorship development program is a strategic process as we conduct research initiatives. These initiatives allow us to align the corporate vision, mission and/or corporate culture to the theme and objectives of each event.  We base our selection on organizational initiatives that promote positive cultures as well as social responsibility.  We customize our sponsorship program based on logistics, economics, geographical setting, event content, and event structure.